Big Data in Tourism Industry: The Impact of Digitalisation in Decision Making

About this Event
CityU MBA (Group 3) is proud to present the Big Data in Tourism Industry: The Impact of Digitalisation in Decision Making on February 27, 2019 (Thursday).
With the rapid development on Internet and big data, intelligentization will become a new direction of hospitality industry transformation. Hotel intelligentization aims to discover the unsatisfied needs, enhance service quality and improve operation efficiency through data collection, integration and analysis. This forum will explore the application of big data in tourism and relevant industry, the pros and cons behind, its influence on future development in these industries and to compare the impact of big data versus traditional industry-related experience on strategic decision making.